Marketing the planet: The financialization of nature
As pressure increases on corporations to transform their business models to address climate change, their response has been a stealth move in the shape of a project, which aims to financialize nature. The power elite recognize that as ecological services regulating climate, and providing food, water, soil stabilization and cultural values become scarce and gradually degrade, they become more attractive to financial markets as economic assets for speculation and trade. Helena Paul discusses why this attempt at deflecting attention from the real need to change our current economic system based on perpetual growth would prove disastrous, and how “alternative” ideas and practices are contesting this nefarious design to perpetuate the neoliberal order.
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